Jamal Academic Research Journal : An Interdisciplinary

An Empirical Study On Factors Influencing the Pre-Purchase of Electric Vehicles – A Special Reference to Chennai City

2025-01-21T06:32:14+00:00

The increasing global shift towards sustainable and eco-friendly transportation has heightened interest in electric vehicles (EVs) as a cleaner alternative to traditional gasoline-powered cars. However, despite the growing environmental concerns and the push for green technologies, the adoption rate of EVs in various markets, including India, remains relatively slow. This study aims to explore the key factors influencing consumers' pre-purchase behavior towards electric vehicles in Chennai, India. By focusing on elements such as environmental awareness, financial considerations, infrastructure availability, and perceived performance, the research seeks to identify the underlying motivations and barriers that shape consumers' decisions to consider or reject EVs. Through an analysis of primary data collected from 243 respondents, this study provides valuable insights into the psychological, technological, and socio-economic drivers behind EV adoption in an emerging market.

Beneficiaries of The Fisheries Sector on The Pmmsy Scheme in Ramanathapuram District

2025-01-21T07:15:20+00:00

The fishing industry in India is integral to socioeconomic development, supporting over 28 million livelihoods and contributing significantly to food security and nutrition. As one of the top global fish producers, India's sector has multiplied, with an average annual increase of 10.88% from 2014–15 to 2018–19. Despite this, small-scale fishers face significant challenges in accessing institutional credit, essential for sustaining operations, purchasing equipment, and improving livelihoods. Government initiatives like the Pradhan Mantri Matsya Sampada Yojana (PMMSY) aim to address these barriers by promoting sustainable development, fostering entrepreneurship, and ensuring the welfare of fish farmers. The PMMSY, launched in 2020, is expected to transform the industry by 2025, significantly boosting fish production, enhancing food security, and creating employment opportunities. As the scheme unfolds, it is anticipated to substantially support the sector, driving economic growth and ensuring a brighter future for India's fishing communities.

National Lottery Business as an Alternative Form of Revenue Generation Activity of Sri Lanka

2025-01-21T03:13:24+00:00

Objective: The main objective of this study is to generate additional revenue to the
government for public expenditure to the welfare facilities of the people in the country from
the sale national lottery products. The lotteries buying behavior of people specially in the
Northern & Eastern provinces are very less in compare with other districts even though there
is no price variance in regional wise. It is a very big question alarming in the mind of
researcher why this much of difference of buying lottery tickets in the districts of North and
Easter Provinces. There may be some specific reasons for the less sales performance in these
districts. It was motivated the researcher to study this problem.
Methodology: This non-experimental quantitative study is based on the research questions
mentioned above. The study used the lottery buying behavior as dependent variable and its
determinants – demographic, economic, social, cultural, psychological and advertisement
factors as independent variables. Testing of hypotheses employs statistical procedures to
draw inferences about the population to seeks answer. The sampling size cover lottery buyers
from 8 districts of Northern and Eastern provinces. According to the population, a sample
size of 384 respondents (Lottery buyers) was identified by using on line sample size
calculator at 95% confidence interval. Collected data was analyzed by means of statistical
method using SPSS. In the analysis descriptive statistics, Chi-squared test, correlation test
and multiple regression techniques were performed to meet the objective of the study.
Findings: The demographic factors analysis, the urban and the rural areas did not contribute,
but gender contribute marginally in buying behavior of lottery tickets while age group
showed differently.
Implication of the research: The findings of the study would be useful for government and
the senior marketing managers of the DLB & NLB improve sales performance. Finally, the
general public can understand the important and the philosophy behind the corporate social
responsibility for the wellbeing of the public.

A Study On Social Media Trends Impacting Content Marketing

2025-01-21T05:16:08+00:00

The past decade has seen a growing fame concerning social media which has promoted
marketers to upgrade advertising on to the digital forum. Social networking media is based
entirely online through the internet or mobile phone based apps and tools which enables
people to share information. The number of users who are using social media is more than the
total population of some countries joined together. The influence social media has on content
marketing can be obtained by comparing data before the origin of social media and after its
introduction to the marketing universe. This paper studies the types of technology used in
social media and its influence on content marketing.

Investigating Customer Satisfaction with Tourism Services in Oman

2025-01-21T05:20:21+00:00

This study examines customer satisfaction with tourism services in Oman, an industry that is
critical to the country’s economic growth and cultural exchange. With the increasing
competition in the global tourism market, understanding of tourist satisfaction has become
essential. The research focuses on various factors that influence satisfaction, including
accommodation, transportation, attractions, and overall visitor experiences. Using both
qualitative and quantitative methods, data was collected from 115 nationals, expatriates, and
tourists to assess their expectations and perceptions. Key findings reveal that while tourists
value the friendliness of the Omani people and the country’s cultural heritage, challenges
such as language barriers and high costs remain. Additionally, the comments on tourism in
Oman emphasize the need for improved infrastructure, such as clean public restrooms and
better transportation. There's a call for increased variety in attractions, including amusement
parks and adventure activities, along with integrated entertainment cities. Enhanced
marketing efforts, including digital campaigns and detailed visitor guides, are deemed
essential. Furthermore, improving service quality through training for tourism workers and
simplifying the visa process are highlighted. While the feedback is largely positive, there is a
clear desire for improvements that would enhance the overall tourist experience. The study
provides actionable recommendations for stakeholders in the tourism sector, with the aim of
improving service quality and promoting Oman as a prime travel destination. Ultimately, this
research contributes to a deeper understanding of customer satisfaction dynamics, which is
essential to improving Oman’s competitiveness in the global tourism landscape.

AI and Block Chain Technology as a Catalyst for Cybersecurity Transformation in the Insurance Sector: Prospects, Obstacles, and Potential Directions

2025-01-21T05:30:16+00:00

The study explores how integrating AI and blockchain technologies in the insurance sector's cybersecurity frameworks can enhance data security, improve fraud detection, and increase operational transparency to boost stakeholder confidence. It illustrates with examples how blockchain's cryptographic immutability and AI's advanced analytical capabilities have successfully enhanced fraud detection, ensured data integrity, and increased operational transparency in cybersecurity frameworks within the insurance sector. The study utilizes survey data collected from 347 insurance professionals to comprehensively analyze and evaluate the factors influencing the adoption of AI and blockchain technologies. Statistical analyses reveal issues like flexibility, regulatory compliance, and integration with legacy systems, but also reveal connections between professions, agency types, and expertise.

Despite these challenges, the results emphasize the significant potential for AI and blockchain to revolutionize cybersecurity practices within the insurance industry. To address adoption hurdles, foster innovation, and ensure long-term technological resilience in the sector, the research offers actionable insights and forward-looking perspectives.

Impact of Human Resource Practices on Organizational Performance with the Mediating Role of Employee Attitude in State Universities in Sri Lanka: A Review of Literature

2025-01-21T05:40:37+00:00

The impact of Human Resource (HR) practices on the performance of state universities in Sri
Lanka is analyzed in the context of mediating employee attitudes. This study has 3 objectives
such as identification of factors of human resource practices, organizational performance, and
employee attitudes in Sri Lankan state universities, establishment of the relationship between
HR practices and organizational performance and exploration of the mediating role of employee
attitude between HR Practices and organizational performance in State Universities in Sri Lanka.
This study is based on literature review. The researcher has collected a total of 184 articles as
sample research articles pertaining to HR practices, organizational performance, and employee
attitudes. Based on the literature survey, researcher identified he following dimensions under the
variable of HR practices in Sri Lankan state universities encompass Recruitment and Selection
(R&S), Training and Development (T&D), Performance Appraisal (PA), Reward Management
and Compensation (RM&C), Working Environment (WE), and Organizational Culture (OC).
Identified dimensions of Organizational Performance (OP) are associated with Customers
(Students), Resources (Human Resource, Physical Infrastructure, Financial Fund, etc.), Key
Service Line/Internal Business Processes (Degree programmes, etc.), Innovation, Learning, and
Growth (ILG) consist of Teaching and Learning, Research and Development, Community
Outreach Activities). Employee attitude variable include Job Satisfaction (JS), Employee
Engagement (EE), Employee Commitment (EC), Employee Involvement (EI), as well as
affective, behavioral, and cognitive components of attitude. These are tentative findings for
explorative research. Utilizing these identified variables/dimensions, a conceptual model has
been devised to explain the conceptual relationships between HR practices and organizational
performance factors, taking into account the mediating influence of employee attitude factors.
These tentative findings will be confirmed by conclusive research in latter part of the study.

Customer’s Web Rooming Behavior in Consumer Electronics Industry of Bangladesh: Determining Purchase Offline Factors

2025-01-21T06:25:06+00:00

This research investigates into the factors influencing web rooming behaviors leading to offline purchases within the consumer electronics industry of Bangladesh, with a specific focus on large home appliances. The study extends across the Dhaka, Chattogram, and Rajshahi divisions, involving a sample size of 400 participants. Using a comprehensive set of factors comprising 8 independent variables, it examines one (Purchase Offline) of two critical aspects of web rooming: 'Search Online' and 'Purchase Offline.' Employing techniques such as Cronbach’s alpha reliability analysis, correlation, and regression analysis, the study unveils positive impacts of these factors on web rooming behaviors. The outcomes revealed that eight factors of web rooming is positively correlated to ‘Purchase Offline’ [Complex Buying Behavior (r = 0.511, p < 0.001), Sensory Experience (r = 0.528, p < 0.001), Instant Gratification (r = 0.411, p < 0.001), Personalized Assistance (r = 0.399, p < 0.001), Social Experience (r = 0.313, p < 0.001), Avoiding Online Hassles (r = 0.365, p < 0.001), Difficulty in Re-solving Issues (r = 0.425, p < 0.001), and Trustworthiness of Sellers (r = 0.466, p < 0.001)]. All hypotheses are accepted. The research concludes by delineating its limitations, suggesting directions for future investigation, and offering recommendations.

An Empirical Study on Knowledge-Sharing Practices among Healthcare Professionals

2025-01-21T06:36:47+00:00

Knowledge-sharing is critical for ensuring high-quality patient care and efficient healthcare operations. This study explores the knowledge-sharing practices among healthcare professionals in Trichy, India. Using an online questionnaire, data were collected from 196 participants, including doctors, nurses, and administrative staff. Structural equation modelling was employed to validate the relationships between individual, organizational, and technological factors influencing knowledge-sharing. The findings reveal that individual factors, such as trust and willingness, organizational culture, and the adoption of healthcare technologies, significantly impact knowledge-sharing. The study underscores the importance of fostering a collaborative environment to enhance patient outcomes and operational efficiency. These results provide actionable insights for healthcare institutions aiming to develop robust knowledge-management frameworks.

Enhancing Mobile Banking: A Study on Customer Analytics and UX/UI Design in SBI's YONO

2025-01-21T07:05:11+00:00

This research paper deals with customer analytics of different factors related to user experience and user interface design in mobile banking context. The paper delves into the details of how factors such as User-Friendliness, Safety and Security of transactions affect user gratification and subsequently add to the strategic effectiveness SBI YONO. The study uses a structured questionnaire with different dimensions to collect primary data. Relevant secondary data is collected from the sources available. The Indian state of Kerala was chosen for this study due to its high financial literacy, robust digital infrastructure, and diverse population that actively engages with mobile banking platforms like SBI’s YONO app. Kerala’s mix of urban and rural users and its tech-savvy demographic make it an ideal setting to explore customer analytics and the impact of UX/UI design in enhancing mobile banking experiences. Stratified Proportionate Random Sampling is used to collect 500 samples of the whole population. Statistical tests used are MANOVA, Multivariate Regression analysis and Structural Equation Modeling. Researcher has leveraged Python and relevant libraries associated with it for these analyses. The study can be of great use for UX/UI design process so that the app can be customized to the user preferences.

The missing of VUCA and BANI in few Information Technology Companies – A Short Survey among employees

2025-01-21T07:10:59+00:00

VUCA (Volatility, Uncertainty, Complexity and Ambiguity) and BANI (Brittle, Anxious, Non-linear and Incomprehensible) sets a various stage for managing and leading. The role of BANI and VUCA is a key factor in today’s world. The VUCA and BANI environment is very essential for the growth of HRM. The role of HRM in causing an advantage in VUCA and BANI environment is extremely important. VUCA, derives from strategy, emphasizes volatility, technological uncertainty, and elaborate global dynamics to represent the dynamic problems. BANI, on the other hand, offers a new viewpoint, highlighting the brittleness of systems, global worry, nonlinearity in developments, and the basic incomprehensibility of complicated circumstances. The challenges of VUCA and BANI world, faced by modern organisations, have led to a different perception. This paper focuses on discussing the missing of VUCA and BANI environment in few Information Technology Companies. A short survey has collected among employees about VUCA and BANI in few IT companies. This paper presents a review of various methods and ways on how the missing of VUCA and BANI can be established.

Integrating Behavioural Economics, Techno-Economics, and Circular Economy Principles: A Pathway to Sustainable and Profitable Business Models

2025-01-21T07:21:01+00:00

This paper explores the integration of behavioural economics, techno-economics, and circular economy principles to propose a sustainable and profitable business model, with considerations for macroeconomic implications. Behavioural economics insights into cognitive biases, social norms, and social media provide actionable strategies to influence consumer behaviour and drive industry participation in circular practices. The techno-economic analysis evaluates the technical feasibility and economic viability of business-led circular initiatives, such as renewable energy integration, resource recovery systems, and closed-loop supply chains, ensuring cost-effective implementation and long-term profitability. While the primary focus is on businesses transitioning from linear to circular operations, this research also examines the macroeconomic impact of such transitions on national resource efficiency and economic resilience. By synthesizing theoretical frameworks and case studies, this study highlights the role of innovation, policy interventions, and behavioural insights in achieving sustainable growth, offering businesses and governments a pathway to enhance competitiveness while reducing resource exhaustion.